![]() Graymail is email that your recipients have opted-in to receive, but don’t actually want in their inboxes. ![]() However, due to lack of email targeting and message relevancy, most bulk mail is given another name: graymail. ![]() Mass email is legal as subscribers have opted-in to receive messages from your brand and CAN-SPAM requirements are met. It’s important to note that bulk email is different from junk mail, which is sent without a recipient’s permission. Bulk email, on the other hand, is often called one-to-many email as it is sent from your business to many recipients. Transactional emails are one-to-one emails, as they are sent from your business to one sole recipient. This could be an abandoned cart email or a receipt sharing the details of their most recent purchase. Transactional emails are triggered by a specific user’s behavior and sent to just that individual.
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